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Business For Breakfast

May 16th 2013 - 7:30am

Door to Floor Merchandising

From Door to Floor, Aisle to Wall: Pulling the Customer to Purchase

From display to design, merchandising isn’t just about getting customers into your business. It’s also about getting them to purchase what they came there for – and then some.

Cosette M. Armstrong, Assistant Professor of Design, Housing & Merchandising at Oklahoma State University, will the be featured speaker for the May 16 Business for Breakfast Series. Armstrong will discuss simple marketing strategies that maximize a business’s storefront and sightline to encourage customers to make additional purchases. She will also highlight how these same techniques can assist a retail salesperson better present products to potential customers.

May 16 | 7:30 am | Room 104

Contact Diane Maddox at or by phone: 405.377.2220

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Event Website

Meridian Technology Center for Business Development
1414 S Sangre Rd, Meridian Technology Center, Stillwater, OK 74074, USA

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