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Pantone’s ‘Orchid’ Is A Purple Hue That Doesn’t Seem The Same

Filed by KOSU News in Business.
December 6, 2013

An “enchanting harmony of fuchsia, purple and pink undertones” known as Radiant Orchid is Pantone’s Color of the Year for 2014, unseating the more verdantly inclined Emerald that dominated the previous 12 months.

Pantone Color Institute, which describes itself as a global authority on color, describes its latest pick as “a captivating, magical, enigmatic purple” whose “rosy undertones radiate on the skin, producing a healthy glow when worn by both men and women.”

For interiors, Radiant Orchid, Pantone says, is “as adaptable as it is beautiful” and “complements olive and deeper hunter greens, and offers a gorgeous combination when paired with turquoise, teal and even light yellows.”

Sounds like it might go well with its predecessor, which was “a lively, radiant, lush green” that is “most often associated with precious gemstones.”

All Things Considered’s Melissa Block talked to Leatrice Eiseman, executive director of the Pantone Color Institute, about the color, and what it takes to find the color of the year. You can hear the audio by clicking play above. [Copyright 2013 NPR]

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