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A New Independent Music Sound for Kids in OKC

Filed by Michael Cross in Art & Life, Feature, Health, Music.
August 30, 2013

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Oklahoma City’s First major Kindie Rock Festival known as “Wiggle Out Loud” kicks off this Sunday during Labor Day Weekend at Bicentennial Park.

The event includes seven family friendly acts with a focus on health and fitness.

When you think of a kid’s music festival, you may think of Barney the Dinosaur but the genre has come a long way.

Chris Wiser, also known as “Boom” is lead singer of the Sugar Free All Stars, an Oklahoma kindie rock band.

“There’s kids music and then there’s family music. I think that’s why this Kindie movement has become so popular is because I don’t necessarily like that music I want my kids to listen to something more substantial.”

The term Kindie basically means Indie or Independent Music for Kids.

Chris and his co-band member, Rob “Doctor Rock” Martin, started playing Kindie music in 2007 after years playing Indie Rock.

He says the Kindie style mirrors the Independent music scene of the 90s.

“When it really was independent music, everybody financed their own albums. They did their own booking their own touring their own management and everybody knew each other and it really was a tight network of people.”

The Sugar Free All Stars will join The Verve Pipe, another 90s band.

Now nearly 20 years later, The Verve Pipe still plays for the same fans.

Lead singer Brian Vander Ark says they just got older.

“All of those 18, 19 year old college kids that came to see us now are grown up and have kids, so you really have to adapt to that and making smart kids music is what we’re all about.”

Wiser wears a checkered short-sleeve shirt, bow tie and shorts as we walk around Oklahoma City’s Bicentennial Park, the place where Wiser’s vision for a family-friendly rock festival will come to life this Sunday, and fans like three-year-old George Holt will be there for Wiggle Out Loud, Oklahoma’s first Kindie rock festival.

George says his favorite song is “Gotta Get Up!”, “Because I sleep and then when I wake up I get dressed and go in the car and Dad puts it on.”

Senator David Holt, George’s dad applauds the “Wiggle Out Loud” festival.

He says for the longest time in Oklahoma City 20 and 30-something young adults were leaving Oklahoma City, but now they’re staying and raising kids.

“Of course we always had kids in this community, but now I feel we have them more than ever and I feel like we have young families more than ever and we have to cater to them just like we cater to a night life scene and a basketball fan and all those other things. This is now a city of young families.”

With just a couple of days left till “Wiggle Out Loud” we’ll let George sing us out with his favorite Sugar Free All-Stars song.

“Gotta get up, gotta get up, gotta get out of bed. Gotta get up, gotta get up, gotta get up you sleepy head. Gotta get up, gotta get up, gotta get up that’s what I said.”

Wiggle Out Loud runs Sunday from 11am to 7pm.

As a kick-off to National Childhood Obesity Awareness Month, the festival also includes local vendors to offer a healthy foods and beverages.

There will also be local arts organizations, a mini deluxe craft fair and an assortment of fun hands-on art and music related activities.

In addition, a separate side stage will host performances by student groups.

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