Current Weather
The Spy FM

What’s Next, A Patent For The Lines Around Apple Stores?

Filed by KOSU News in Business.
January 31, 2013

Officially as of last week, there’s nothing quite like Apple’s stores. After an array of patents of its products, Apple has decided to go whole hog and trademark its minimalist store design. The trademark was approved by the U.S. Patent and Trademark Office on Jan. 22, Reuters reported.

The trademark’s description includes the glass storefront windows, “surrounded by a paneled facade” and the signature “oblong table with stools … set below video screens flush mounted on the back wall.”

According to the Patent and Trademark Office, Apple began the process of patenting the design of its 250 U.S. stores and those in a dozen other countries in May 2010.

“After being rejected twice by the U.S. Patent and Trademark Office, which claimed the store design was not ‘inherently distinctive,’ Apple submitted additional materials and drawings, and gained the trademark on its mall-centric, rectangular store layouts,” Wired reported.

Even though it seems overprotective of an image, Apple isn’t the first tech giant to acquire a trademark for its store design — Microsoft did it for its stores in 2011.

Apple also has good reason to be paranoid. Last year, a fake Apple store cropped up in China that “looked so authentic, even the upbeat salespeople thought they were working for Apple.”

When it was discovered the store was selling Apple products, Chinese authorities ordered the store closed, as well as 20 other bootleg retailers.

What will Apple trademark next?

Lizzy Duffy is an intern on NPR’s Social Media Desk. [Copyright 2013 NPR]

Leave a Reply

9PM to 5AM The Spy

The Spy

An eclectic mix of the Spy's library of more than 10,000 songs curated by Ferris O'Brien.

Listen Live Now!

5AM to 9AM Morning Edition

Morning Edition

For more than two decades, NPR's Morning Edition has prepared listeners for the day ahead with two hours of up-to-the-minute news, background analysis, commentary, and coverage of arts and sports.

View the program guide!

9AM to 10AM The Takeaway

The Takeaway

A fresh alternative in morning news, "The Takeaway" provides a breadth and depth of world, national and regional news coverage that is unprecedented in public media.

View the program guide!

Upcoming Events in your area (Submit your event today!)

Streaming audio and podcasts

Stream KOSU on your smartphone

Phone Streaming

SmartPhone listening options on this page are intended for many iPhones, Blackberries, etc. with low-cost software applications available to listen to our full-time web streams, both News on KOSU-1 and Classical on KOSU-2.

Learn more about our complete range of streaming services

We're perfecting the patient experience - Stillwater Medical Center