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Competing With Apple, Google Announces Three New Devices

Filed by KOSU News in Business.
October 29, 2012

Small, medium and large. That’s basically what Google announced today: That they will now offer touch-screen devices in three different sizes.

Like Apple — which has the iPhone, the iPad Mini and the iPad — Google now has the Nexus 4, Nexus 7 and Nexus 10.

The 4 is a smartphone, the 7 is a medium-size tablet and the 10 is a large tablet.

The announcement was supposed to be made in a splashy press event in New York City. Instead, Hurricane Sandy forced a cancellation and Google made the announcement quietly in a blog post.

The BBC’s Leo Kelion says Google’s announcement sets up a Holiday face-off between the two companies. He writes:

“Apple’s iPad may have dominated tablet sales to this point, but it now faces cheaper competitors with their own media ecosystems and – in the case of Samsung’s new Nexus 10 – a higher-resolution screen.

“Purchase decisions may come down to brand loyalty: does a shopper identify with an Amazon, Apple, Google or Microsoft logo on the back of their device? This is still a very young market and the key players are essentially still in land grab mode.”

As for prices, the Nexus 4 will start at $299 with no contract; the Nexus 7 at $199 and the Nexus 10 at $399. For comparison, the just-announced iPad mini starts at $329.

Google has posted all the specs on a blog post. [Copyright 2012 National Public Radio]

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