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‘Flo’ Makes List Of ‘Top 10 Female Ad Icons;’ Who’s Missing?

Filed by KOSU News in Business.
September 24, 2012

Ad Age just unveiled its “top 10 female ad icons of all time” list:

– Morton Salt’s ‘umbrella girl”

– Betty Crocker

– Miss Chiquita

– Rosie the Riveter

– Josephine the Plumber (Comet cleanser)

– Mrs. Olson (for Folgers coffee)

– Madge the manicurist (Palmolive soap)

– Rosie the waitress (Bounty paper towels)

– Clara Peller (Wendy’s “where’s the beef?” lady)

– Flo (for Progressive insurance)

Flo seems too new to have made the list, in our humble opinion. Especially since among those who didn’t crack the top 10 are:

– Little Debbie

– Elsie the cow (Borden milk)

– The Ivory soap baby (no, porn star Marilyn Chambers was never the baby, but says she was one of the “mothers” on the soapbox)

– Aunt Jemima

– Mrs. Butterworth

Who else is missing? Suggestions are welcome in the comments thread. [Copyright 2012 National Public Radio]

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