Current Weather
The Spy FM

Orbitz Shows Mac Users Pricier Hotel Options: Big Deal Or No Brainer?

Filed by KOSU News in Business.
June 26, 2012

There’s lots of chatter today about The Wall Street Journal’s report that:

“Orbitz Worldwide Inc. has found that people who use Apple Inc.’s Mac computers spend as much as 30% more a night on hotels, so the online travel agency is starting to show them different, and sometimes costlier, travel options than Windows visitors see.”

On CNet, Larry Dignan writes that “Mac users will refrain from using Orbitz en masse now.”

The Atlantic Wire’s Hannah Miet says:

“It makes sense, from an advertising standpoint, to target the apparently wealthy, ad-receptive, self-assured, high-spending contingent that buys Apple products. But what about those of us who irresponsibly purchased our iPhones on credit, have only been ‘directors’ of our own unemployment, and are only looking for the cheapest roadside motel in Devils Lake, North Dakota?

“I guess we’ll have to log onto Orbitz from the computers of our low-spending, ad-averse friends. You know, the ones with inferiority complexes. Thanks, a lot, research.”

Now, there are a couple things to note from the Journal’s report:

– “Orbitz executives confirmed that the company is experimenting with showing different hotel offers to Mac and PC visitors, but said the company isn’t showing the same room to different users at different prices. They also pointed out that users can opt to rank results by price.”

– “The average household income for adult owners of Mac computers is $98,560, compared with $74,452 for a PC owner,” according to Forrester Research.

And as Dignan says in CNet, “Apple customers are known to pay a premium for their Macs, strong design, and integrated software,” and apparently are willing to spend more on other things as well.

But, we wonder: [Copyright 2012 National Public Radio]

Leave a Reply

9PM to 5AM The Spy

The Spy

An eclectic mix of the Spy's library of more than 10,000 songs curated by Ferris O'Brien.

Listen Live Now!

5AM to 9AM Morning Edition

Morning Edition

For more than two decades, NPR's Morning Edition has prepared listeners for the day ahead with two hours of up-to-the-minute news, background analysis, commentary, and coverage of arts and sports.

View the program guide!

9AM to 10AM The Takeaway

The Takeaway

A fresh alternative in morning news, "The Takeaway" provides a breadth and depth of world, national and regional news coverage that is unprecedented in public media.

View the program guide!

Upcoming Events in your area (Submit your event today!)

Streaming audio and podcasts

Stream KOSU on your smartphone

Phone Streaming

SmartPhone listening options on this page are intended for many iPhones, Blackberries, etc. with low-cost software applications available to listen to our full-time web streams, both News on KOSU-1 and Classical on KOSU-2.

Learn more about our complete range of streaming services

We're perfecting the patient experience - Stillwater Medical Center