Current Weather
The Spy FM

Is That Frozen Foam On Your Beer Or Are You Just Happy To See Me?

Filed by KOSU News in World News.
June 27, 2012

Apparently, it is just what it looks like — frozen foam, on a beer.

The Japanese brewing company Kirin — the one that makes those light, refreshing ales we drink at Americanized sushi places — recently came out with a soft-serve yogurt-like machine that tops a pint with frozen foam, according to Reuters.

Check out this video above to see how easy it is to work the machine (while rocking out to “New York, New York.”)

The company promises the foam will not water down the beer, since it’s made of pure beer. Plus, the beer foam will keep the beer cold for up to 30 minutes. That sounds pretty good on a hot summer day.

Wait, but who is taking that long to drink a beer? Kunihiko Kadota, Kirin’s marketing brand manager for the “frozen draft” campaign, tells Reuters:

“Women and young drinkers spend much more time to drink it all up, and they like the idea the beer doesn’t get warm towards the end.”

I think we can all drink to that. Unfortunately, we’d have to be in Japan for happy hour.

[Copyright 2012 National Public Radio]

Leave a Reply

9PM to 5AM The Spy

The Spy

An eclectic mix of the Spy's library of more than 10,000 songs curated by Ferris O'Brien.

Listen Live Now!

5AM to 9AM Morning Edition

Morning Edition

For more than two decades, NPR's Morning Edition has prepared listeners for the day ahead with two hours of up-to-the-minute news, background analysis, commentary, and coverage of arts and sports.

View the program guide!

9AM to 10AM The Takeaway

The Takeaway

A fresh alternative in morning news, "The Takeaway" provides a breadth and depth of world, national and regional news coverage that is unprecedented in public media.

View the program guide!

Upcoming Events in your area (Submit your event today!)

Streaming audio and podcasts

Stream KOSU on your smartphone

Phone Streaming

SmartPhone listening options on this page are intended for many iPhones, Blackberries, etc. with low-cost software applications available to listen to our full-time web streams, both News on KOSU-1 and Classical on KOSU-2.

Learn more about our complete range of streaming services

We're perfecting the patient experience - Stillwater Medical Center