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Branson: It’s Time To Rethink ‘Business As Usual’

Filed by KOSU News in Business.
December 2, 2011

Richard Branson built a global business empire with the philosophy “have fun and the money will come.”

As the founder of Virgin Group, he built a mail-order record company into a major record label and a chain of record stores, started an airline, created a space tourism company, and has been actively involved in humanitarian efforts.

Now, Branson argues that it’s time to rethink the way businesses function. You can make money, he says, by doing good. In a new book, he says that businesses can make a profit and also care about people, communities, and the planet at the same time.

NPR’s Neal Conan talks with Branson about his new book, Screw Business As Usual. [Copyright 2011 National Public Radio]

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