Current Weather
The Spy FM

Calif. Milk Board Dumps Controversial PMS Campaign

Filed by KOSU News in Health.
July 22, 2011

Even if the science was right, the message proved terribly wrong.

The California Milk Processor Board pulled the plug on a controversial campaign that positioned milk as a remedy for premenstrual syndrome by appealing to cowering husbands and boyfriends.

There’s merit to the idea that regular consumption of milk — and other foods rich in calcium and vitamin D — can lessen the odds a woman will develop PMS or reduce the severity of symptoms.

But the campaign, mainly on the website whose URL was, was seen by many as sexist and downright offensive. Now the URL directs people to the site, where the milk board apologizes:

Over the past couple of weeks, regrettably, some people found our campaign about milk and PMS to be outrageous and misguided — and we apologize to those we offended.

How offended? As the Hartford Courant’s Susan Campbell wrote last weekend:

I am post-menopausal, but I’m still pissed.

Campbell also talked with University of Massachusetts epidemiologist Elizabeth Bertone-Johnson, whose work was cited in the ads and who helped fact-check them for Shots. One quarrel she had with the campaign was that it overstated the prevalence of PMS. [Copyright 2011 National Public Radio]

Leave a Reply

5AM to 9AM Morning Edition

Morning Edition

For more than two decades, NPR's Morning Edition has prepared listeners for the day ahead with two hours of up-to-the-minute news, background analysis, commentary, and coverage of arts and sports.

Listen Live Now!

9AM to 10AM The Takeaway

The Takeaway

A fresh alternative in morning news, "The Takeaway" provides a breadth and depth of world, national and regional news coverage that is unprecedented in public media.

View the program guide!

10AM to 11PM On Point

On Point

On Point unites distinct and provocative voices with passionate discussion as it confronts the stories that are at the center of what is important in the world today. Leaving no perspective unchallenged, On Point digs past the surface and into the core of a subject, exposing each of its real world implications.

View the program guide!

Upcoming Events in your area (Submit your event today!)

Streaming audio and podcasts

Stream KOSU on your smartphone

Phone Streaming

SmartPhone listening options on this page are intended for many iPhones, Blackberries, etc. with low-cost software applications available to listen to our full-time web streams, both News on KOSU-1 and Classical on KOSU-2.

Learn more about our complete range of streaming services

We're perfecting the patient experience - Stillwater Medical Center